The process of gem-encrusting or “icing out” a timepiece has moved from the aftermarket to regular production for many brands over the past several years, but despite its growing popularity, the jewel-studded look has remained firmly at the upper end of the market. The reasons for this are obvious, with the sheer value of the gemstones involved coupled with the delicate and labor-intensive process of setting each stone into a watch’s case, bracelet, or dial leading to a usually hefty price tag. This expectation of cost is what makes Timex’s latest pair of limited edition releases so striking. Developed in conjunction with fashion brand Judith Lieber Couture, these two new models manage to bring the color and flash of rainbow gem-set timepieces down to the entry-level market. Bright, playful, and defiantly dedicated to fun above all else, the limited edition Timex x Judith Lieber Q Timex and Timex x Judith Lieber T80 are openly not for everyone’s tastes but offer some of the boldes...