In our modern world, sustainability and environmental consciousness have made their way into nearly every industry on earth, and while the luxury watch business may be a somewhat late adopter in this field it is far from uninvolved in pushing towards a cleaner and more efficient future. Most of these efforts in the watch industry take the form of partnerships with environmental groups and charities, but as time goes on brands have begun to work more directly to address their own products’ impact on the environment. Breitling is the latest brand to join this charge, announcing that it will offer a new packaging concept across its entire product line made entirely of recycled materials. The new Breitling box is constructed entirely of upcycled PET plastic reclaimed from plastic bottles and can be completely recycled again if no longer needed. The new foldable Breitling box will be standard equipment with all new Breitling purchases, and takes a dramatically different visual tack fro...